Pandora’s Asia Pacific managing director Michael Aagaard Andersen feels that the charm bracelets are a good introduction to the brand and that it’s a good place for women to start.
“You can start with a bracelet with a couple of beads, and then come back when you get your paycheque to add a new charm,” he said during an interview with StarTwo at the launch of the brand’s 2010 Fall Collection at Hullet House in Tsim Sha Tsui, Hong Kong, in September.
When asked what kind of women he envisions wearing the charm bracelets, Andersen said with a smile: “That’s an interesting question. I haven’t thought about that.”
He added: “There’s no woman I can think of that should not be wearing Pandora because every woman has a moment she wants to share with the world. Too bad we don’t have something for men because they too, deserve this kind of outlet!”
Andersen believes the appeal in Pandora lies in the “handmade, all genuine materials, no plated” products and its wide selection of charms.
“Once you start wearing your bracelet, you then carry your identity on your wrist. And when you meet other wearers, you can talk about what it means to them,” he exclaimed. “Start with a few charms and build your collection. Every bead will mean something to the woman wearing it.”
Pandora can be found in Taiwan, Singapore, South Korea, Hong Kong and China. The brand is fairly new to Asia and Andersen is happy to add Malaysia to the list.
He describe the partnership with established jeweller Habib Jewels as “a stamp of approval” from them.
The charms for the season come in an elegant and romantic look.
A combination of gold, silver and burnt colour tones blend in beautifully with the exquisite gold charms, while meticulously decorated cabochon-cut rhodolite and onyx give a lively addition of colours to the existing range.
A silver friendship charm with a butterfly pendant is the new addition to the family. Engraved with the words “friends forever”, this piece can be divided into two individual charms.
There is also a series of silver charms with the numbers zero to nine, set in garnet to mark birthdays or represent lucky numbers. Also new are four oversize Murano glass charms with flower motifs, and rustic oxidised silver charms with faceted zirconia in amber, red and black.
Pandora launched a gold lock for its popular fabric charm bracelet, and introduced gold and silver ends to the leather strings.
Overall, the collection looks impressive, and keeps to Pandora’s core tradition of refined detail and exclusive quality.
Pandora’s products in Malaysia ranges from RM100 to RM6,000. Sold at Pandora outlets and Habib Jewels.
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